The customer engagement technology landscape is in constant flux. New solutions arise regularly, bedeviling marketers’ efforts to deploy an effective infrastructure. No one understands this rise in the number of marketing technology solutions better than Scott Brinker, founder of ChiefMartec.com and program chair of the MarTech Conference. That’s why I’m proud to announce that Brinker is our special keynote speaker for the RedPoint Customer Conference this October.
Brinker is one of the leading voices in marketing today. He has taken on the unenviable yet critical task of annually categorizing the marketing technology ecosystem, with his Marketing Technology Landscape tipping the scales at 5,381 solutions – a 39 percent increase from 2016.
“The constantly changing nature of the marketing technology space makes it difficult for marketers to keep up,” Brinker said, “the RedPoint conference is a fantastic opportunity for practitioners to learn how their peers are addressing customer engagement challenges as well as gain a window into the future of marketing technology.”
Brinker’s keynote will focus on the disruptions facing marketing and how companies can address them. This is a chance to learn directly from one of the most innovative marketers on the scene. Brinker understands the technological perils facing marketers today, and the value in finding a way to centralize operations.
So do we, which is why the RedPoint Customer Engagement Hub™ is designed to mitigate technological change through an open garden approach. Having a keynote speaker who understands the different types of disruptions that occur in the marketer’s world and, also, understands how technology can offer solutions to those challenges was important to us. That’s why we’re pleased that Brinker has agreed to share his insights into the future of marketing at our event.
The rest of the agenda is tailor-made for attendees to learn more about how to optimize their approach to customer engagement. Session topics include:
- Customer engagement’s role in a digital transformation
- Advancements in machine learning for marketers
- Taking an open garden approach to marketing technology
- Disruptions in the marketing technology ecosystem
- The role of real-time decisioning in customer engagement
- Getting value from your big data
The RedPoint Customer Conference will be at the Hilton Hotel in Boston’s historic Back Bay. Beyond the sessions, attendees will have the opportunity to network with their peers and work with RedPoint subject matter experts to maximize the value of their solution. We’re certain that attendees will leave the event with new insight into the future of marketing technology and how best to futureproof their infrastructure. Space is limited, so sign up today!