The modern customer expects a personalized experience. What this means in practice is brands must deliver messaging that considers the consumer’s history and their interests – all through the customer’s preferred channel in the moment of need. To accomplish this, brands need a single composite view of the customer as well as the ability to react with dynamic, tailored messaging in real time.
Most brands have been unable to meet customer expectations because of internal data silos and a fragmented customer engagement technology stack that hamstrings efforts to deliver visibility into customer behaviors, preferences, and interactions across channels. Customers neither know, nor quite frankly care, about the issues preventing brands from delivering contextually relevant experiences.
But we care, which is why today I’m happy to announce updates to the RedPoint Customer Engagement Hub™, specifically RedPoint Interaction™, which is full of updates designed to help RedPoint users better understand the preferences of and engage with the modern consumer in real time.
The key highlights in the latest update to RedPoint Interaction include:
Real-Time Interaction Management
- Triggers – Enhancements and a new interface which provides a historical view across all active campaign triggers.
- Goal driven assets – Marketers can now define time periods in which goal driven content can remain “sticky” to ensure a consistent customer experience.
- Machine learning – RedPoint introduces a new machine learning service endpoint which allows users to much more easily access and scale model predictions from data management.
- Dynamic rules – New dynamic content rules allow marketers to create deeper real-time personalization strategies, including multi-page A/B/n testing.
- Content tracking – RedPoint now provides a content tracking and testing view which includes landing pages, real-time dynamic assets, goal-driven assets, and inbound message lists.
- Qualification rules – It is now possible to define an increasing percentage of impressions of real-time content served over time.
- Single record lookup – RedPoint introduces a read-only presentation of a single record lookup, which provides a simple view into demographic and transactional information such as offer history.
- Auxiliary databases – RedPoint supports plugins for both Google BigQuery and Microsoft DocumentDB databases.
- Configurable reports – Marketers can now take advantage of a standard set of reports including campaign performance, conversions, offers, marketing mix, others.
Customers want to have experiences with your brand that are relevant to their needs. Brands that can deliver contextually aware interactions at the speed the customer wants will be the ones to succeed in the modern competitive marketplace. Therefore, we’ve focused on providing the capabilities for RedPoint clients to better understand consumers and meet them where they are.