Feelings Meet Facts: Infusing Customer Experience with Meaning will Define 2021
One could look back at our 2020 predictions column and conclude that we were right that “marketers will have their hands f...
One could look back at our 2020 predictions column and conclude that we were right that “marketers will have their hands f...
Founded in 2011 as an initiative within WGBH, the Contributor Development Partnership (CDP) was spun out in 2018 as an ind...
Shift the focus from bragging rights to the campaign battlefield. If that opening sentence has grabbed your attention, gre...
Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...
What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...
A recent blog in this space focused on how coronavirus has affected the healthcare industry, particularly for closing gaps...
Artificial Intelligence (AI) and machine learning (ML) have been shiny objects for marketers for the past several years. C...
What are customer insights? A standard definition defines customer insights – or customer intelligence – as an interpretat...
A customer experience (CX) strategy encompasses three dimensions, the three dimensions on which services can differ are: g...
In the wake of the pandemic much about retail has changed in 2020. Many of the digital trends that had been transforming t...
According to electronic health records company Epic, telehealth visits in the U.S. in July accounted for 21 percent of tot...
What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the fun...
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