Let's Get Back to CDP Basics
In a little more than a decade since the customer data platform (CDP) was coined to describe a standalone application that...
John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at Redpoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.
In a little more than a decade since the customer data platform (CDP) was coined to describe a standalone application that...
In reading the tea leaves of a Gartner survey on business strategy, it seems likely that in 2024 organizations will priori...
At the outset of World War II, the flagship of a naval force was the super-dreadnought battleship, the lumbering symbol of...
Trying to satisfy the expectations of a modern, digital-first consumer for seamless experiences across an omnichannel cust...
Healthcare consumers increasingly favor digital channels of communication with their providers and insurance plans, but th...
There are obvious clues that help travel brands discern whether someone is traveling for business or pleasure. A traveler’...
The story of the new Choluteca Bridge in Honduras offers a lesson on the importance of adaptability. Completed and commiss...
Significant revenue growth and increased conversions through a personalized patient experience were key takeaways at the “...
As a retail consumer, your proximity to a store and the price of a product used to be the primary value drivers that deter...
A recent Accenture report on the state of retail highlights the gap between how consumers derive value from brands and whe...
Wearable fitness technology is a powerful example of using data visualizations as a storytelling device. Avid cyclists, ru...
We are approaching the end of the first full calendar year in which most people accept that consumer data belongs to the c...
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