Why Trust Unlocks a Superior Customer Experience (CX) and Builds Brand Equity
When a journalist agrees to protect the anonymity of an “off the record” source, it is a code of honor between the two par...
Dale Renner is the CEO and Chairman of Redpoint Global. He founded Redpoint Global in 2006 with the idea of enabling marketers to orchestrate meaningful customer interactions across channels. Dale has more than 25 years of experience in CRM consulting and data processing and analytics software.
When a journalist agrees to protect the anonymity of an “off the record” source, it is a code of honor between the two par...
There is a considerable gap between the experience brands deliver to their customers, and the experience customers have co...
At the beginning of 2021, there was a lot of speculation about what a “new normal,” if there is such a thing, would look l...
The landscape for how marketers engage with customers is undergoing change at a pace unrivaled since the dawn of the inter...
With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...
One could look back at our 2020 predictions column and conclude that we were right that “marketers will have their hands f...
As we hunker down practicing safe social distancing, doing our part to flatten the curve and hopefully slow the spread of ...
A rushed greeting when you pass an acquaintance on the street is one of life’s common interactions we can all relate to – ...
Customers have the power in today’s competitive marketplace. Traditional loyalty measures no longer apply; instead, co...
As a marketer, do you have single point of operational control over all systems of engagement? Chances are your marketing ...
Earlier this year there was a big data benchmark showdown between Talend and Informatica that seemed to wind down after Ta...
Redpoint was founded with a vision to create a platform that could elegantly solve marketers’ complex data challenges and ...
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